In Western culture the medical industry is focused on curing sickness when it occurs, rather than promoting solutions for better health and thereby preventing sickness from happening in the first place. But as we all know, prevention is better than cure. We’re here to flip the script on the common narrative that when we get sick, the problem lies not with lost health, but with acquired illness.

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Because if light is the absence of darkness, sickness is the absence of health.

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It’s our mission to shift people’s focus from treating sickness to enhancing wellness. We want to inspire, motivate and educate people to take charge of their own well-being and become pro-actively involved in their own optimal functioning.